Lenbrook Media Group, specialists in high resolution audio technology, and HDtracks, the pioneering service for audiophile quality music downloads, have announced a partnership to develop a streaming service aimed squarely at discerning music fans. Among a set of unique features, the service will offer consumers choice in formats and will be the first subscription service using a novel application of the AIRIA by MQA Labs codec.
"We have wanted to launch an HDtracks streaming service for some time. In Lenbrook we have a partner with global reach to help us launch a service ensuring quality and consumer choice," says HDtracks co-founder David Chesky, who has been a leader in high resolution audio alongside his brother Norman. "Fans will get to choose their format – either PCM/FLAC or MQA - in a service that will ensure high resolution audio streaming whether you are in your home or on-the-go."
The HDtracks service will be the first to use Lenbrook's AIRIA by MQA Labs, a transparent delivery codec equally suited for streaming from the cloud or wirelessly from a device to headphones. Designed for low-latency wireless communications by the inventors of lossless compression, it brings the benefits of a format-agnostic, scalable codec with an unmatched combination of audio quality, reliability, and data-efficiency.
"Our industry has been built by providing discerning music enthusiasts with choices while using innovation to advance digital music delivery," explains Lenbrook's Chief Strategy Officer, John Banks. "As audiophiles ourselves, it's an exciting prospect to bring a service to life for the millions of global audiophiles that care so passionately about the quality of the music they listen to."
The service will be available across platforms. In addition to its own applications for mobile, the service will find its way into many of the world's leading high-end audio ecosystems, apps, and brands, that count on service providers for their content.
Mike Jbara, VP and GM of Lenbrook Media Group adds, "Norman and David are the perfect partners for Lenbrook. Their experience and understanding of the high-end audio fan is unique and their history with quality and innovation speaks for itself. We are ready to embark on this journey with them and think music fans are going to love it."
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